Free SEO Report Template for Monthly Client Reports
Use this eight-section SEO report template for every client, every month. Tap through a live example first, then see what goes in each section and let OWNLYTIX fill it in from Google Search Console.
Skip to the 8-section templateSample SEO report for clients: a live example
One of our sample SEO reports, built with this template. Tap through it the way your client would.
Live sample: press play, tap any number, add your brand.
Prepared for Acme Roofing · September 2026 SEO report
It's working.
More people found you, contacted you and hired you than in August.
Parts of this sample arrive during the beta. Your view marks them.
This month
Customers this month
11jobs won
≈$68,600of work · 22× your fee
An estimate from your own numbers
What it means. Google is sending you buyers, not just browsers.
≈ $19,600 more a monthabout 2 more jobs
At your $9,800 average job and this month's share of people who became jobs. A what-if, not a promise.
Maya· Northstar SEO
Hey Sam, September was your best month yet: 11 roofs won!
Hail season's close, so here's my plan to bring in more calls.9:12 AM
Sample voice note · in your reports, clients hear your own voice.
Visits from Google
Clicks from Google rose 18% this month, mostly through your Roof Repair page.
More in this report
4 tasks done, 2 already paying off
Last month's plan, marked done by Northstar SEO.
- +186more clicksRewrote the roof repair pageNow #3 on Google
- +94more clicksFixed the roof replacement page's title and descriptionNow #5 on Google
- Added 12 job photos to your Business Profile
- Replied to all 7 new Google reviews
What it means. The work went where the calls come from: the roof repair page is now your top page on Google.
You won more than you lost
3 keywords reached Google's top 39 searches newly observed in the available data
Biggest wins
- roof repair austin+186clicks
- hail damage roof+61clicks
- roof replacement+94clicks
What it means. Your best searches are climbing. The drops are on three smaller pages, and each one has a fix.
9,400 people a month are just behind page 1
- Roof replacement2,850 a monthIn Week 1 plan
- Roof repair1,840 a month
- Metal roofing1,300 a monthIn Weeks 3–4 plan
- skylight repair#9 , now #13
- roof coating austin#12 , now #16
What it means. Your roof replacement page is closest: 1 step from page 1.
Highest rated of the three
+7new reviews this month214 in all · 4.9 stars
Two nearby roofers · public Google ratings, added by Northstar SEO.
What it means. A competitor still has more reviews. Asking each happy customer for one after the job closes the gap.
Most of the people who found you are in Austin
Austin · 980 clicks from searches naming it
What it means. Your customers are local, and about 2 in 3 search on a phone, so a quick, easy phone site wins you the call.
Your site loads fast for customers
- Grade B86 / 100 out of 100Good
- 2.1 son a phoneGood
- 1.4 son a computerGood
- Opens fastPhone 2.1 s · Computer 1.4 s (LCP)Good up to 2.5 s
- Reacts to taps fastPhone 160 ms · Computer 90 ms (INP)Good up to 200 ms
- Doesn't jump aroundPhone 0.05 · Computer 0.02 (CLS)Good up to 0.1
What it means. A slow site loses callers before they ring. Yours opens in about 2 seconds on a phone, inside Google's good range.
Next month
Our plan for next month
- Step 1, Week 1
Build a roof replacement cost page
- Step 2, Week 2
Fix the metal roofing page
- Step 3, Weeks 3–4
Add a metal roof installation page
In your reports, this opens your email or booking link.
Next timeWill you reach page 1 for “roof replacement cost” before hail season? Find out in November's report.
Report built with OWNLYTIXYour client, today
The SEO report template, section by section
Copy these SEO report templates into your own doc, or let OWNLYTIX build them for you.
- 1
Executive summary. One sentence on the month, then four numbers: clicks, impressions, average position and click rate (CTR), each compared with last month. Add a short personal note.
- 2
Trend chart. Daily clicks from Google for the month. Mark Google updates and your own work on their dates, so every rise or dip has a reason next to it.
- 3
What we delivered. The work you finished last month, in plain words: pages written, fixes made, links earned.
- 4
Biggest wins. The keywords and pages that gained the most clicks. Lead with these.
- 5
Top keywords and pages. The searches and pages that bring the most visits, with the client's priority keywords pinned at the top.
- 6
Audience. Where visitors come from (countries) and what they use (phone or computer).
- 7
Watch list. Pages that dropped, explained honestly, each with the fix you plan.
- 8
Opportunities and next steps. Keywords sitting on page 2 of Google, and your plan for next month.
SEO report format: the order clients understand
- What changed, what you did, what's next. Clients read in that order, so the sections follow it.
- Plain words under every chart. "Clicks from Google rose 18% this month, mostly through your Roof Repair page" beats a chart on its own.
- Same month, same length. Report on the last full month and compare it with the one before, so every report compares like with like.
Your monthly SEO report template, filled in for you
Connect Google Search Console and OWNLYTIX fills in every section above: the numbers, the charts and a plain-word explanation under each one. You check it, add your logo and colors, and press Send. Your first report is free.
Questions about SEO report templates
Is this SEO report template free?
Yes. Copy the sections above into any doc you like. If you'd rather not build it by hand, OWNLYTIX fills it in from Search Console, and your first report is free.
What should an SEO report include?
A summary with the main numbers, a trend chart, the work you delivered, your biggest wins, top keywords and pages, a watch list and next month's plan.
What format should an SEO report use?
What changed, what you did, what's next, with plain words under every chart and the same full month each time.
How often should I send SEO reports to clients?
Monthly works for most clients. It's long enough to show change and short enough to keep them close to the work.
Can I add my own branding to the template?
In OWNLYTIX, yes: your logo and colors on every page, and the small "Report built with OWNLYTIX" label is free to remove.